In our daily dialogue with the clubs, we can see that many clubs are working to improve member satisfaction and retain members while also attempting to attract new golfers.
In this blog post, we will provide our best suggestions on what you can do in your club to increase member satisfaction.
Communicate What’s Happening in the Club:
Improving satisfaction is not only about the quality of the golf course but also about enhancing communication from the club to its members.
By establishing effective channels, ideally ones where you can distribute information across multiple mediums, members can access appropriate amounts of information about the club and its activities, which is a positive step.
How much should you communicate?
Unsurprisingly, golf clubs that maintain frequent and clear communication with their members often enjoy the highest member satisfaction.
Having the latest information readily available to your club members is crucial for their satisfaction with the club. We believe your club should inform members about the following:
How Often Should You Communicate?
The frequency of communication with members depends on several factors, including:
The key is to find a frequency that suits your members’ needs and preferences. You may also consider gathering feedback from members to determine what works best for them.
Regardless of the approach you choose, it’s crucial to ensure that the content in your communications is relevant, informative, and engaging for your members.
Member Dialogue and Feedback:
Member dialogue and feedback also play a crucial role. To strengthen the bond between the club and its members, it’s essential to encourage open dialogue and actively collect feedback.
Club leadership, whether you’re a manager, secretary, or part of the board, should demonstrate that you listen to member input and take action based on their feedback.
So, how do you get started?
A successful communication strategy is essential for your golf club’s success. The best starting point is to create a plan within your club that defines what needs to be communicated, how it should be done, how often it should happen, and which media should be used.
Many of our customers naturally use GLFR as their Club App, providing an effective platform to distribute news about the course and the club, as well as course status updates, to their members and guests.
If you need inspiration to kickstart your own GLFR club app, we recommend following examples such as Københavns Golf Klub or Losby Golfklubb in your own GLFR app.
Remember, a well-planned communication strategy is the key to strengthening connections with your members and guests, as well as achieving success in your club
Dialogue and feedback from members.
Dialogue and feedback from members also play a crucial role.
To strengthen the bond between the club and its members, it’s important to encourage open dialogue and actively gather feedback.
Club leadership, whether you’re a manager, secretary, or board member, should show that you listen to members’ input and take action on it.
So, how do you get started?
A successful communication strategy is crucial for the success of your golf club. The best starting point is to develop a plan in your club that defines what needs to be communicated, how it should be done, how often it should happen, and which media should be used.
Many of our customers naturally use GLFR as their Club App and have an efficient platform to distribute news about the course and the club, as well as course status, to their members and guests.
If you need inspiration to get started with your own GLFR club app, we recommend following examples like Københavns Golf Klub or Losby Golfklubb in your own GLFR App. So, remember, a well-planned communication strategy is the key to strengthening connections with your members and guests and achieving success in your club.
Ingenium Golf is the driving force behind GLFR, a Golf app for golfers and golf clubs.
We assist clubs in streamlining their communication with members and guests through their very own unique Club App. The app brings together everything a golfer needs in one place, creating a seamless and close connection between the club and its members.
In the GLFR blog, we share insights and recommendations on club management based on our own experience and ongoing dialogue with golf clubs across Europe.
