In clubs, efforts are made to improve satisfaction and retain members, while also attempting to attract new golfers.In this blog post, we will discuss what clubs can do to increase member satisfaction.
Communicate about what’s happening in the club.
Improving satisfaction is not only about the quality of the golf course, but also about improving communication from the club to its members.
By establishing effective channels where members can access appropriate amounts of information about the club and its activities, you are well on your way.
So how much should you communicate?
Not surprisingly, golf clubs that have frequent and clear communication about the club with their members often enjoy the highest member satisfaction.
Having the latest information at hand is important for members’ satisfaction with the club. We believe the club should inform about the following:
- Club activities and news.
- Current status of the course.
- News about the course, such as planned initiatives.
- Other news that can contribute to a great club experience.
How often should you communicate?
How often you should update members depends on several factors, including:
- Club activities.
- Members’ preferences.
- Resources available to produce news content.
The most important thing is to find a frequency that suits your members’ needs and preferences. You may also consider collecting feedback from members to determine what works best for them.
Regardless of the approach you choose, it is crucial to ensure that the content in the newsletter is relevant, informative, and engaging for your members.
Dialogue and feedback from members.
Dialogue and feedback from members also play a crucial role. To strengthen the bond between the club and its members, it is important to encourage open dialogue and actively collect feedback.
Club management, whether it is the manager, secretary, or board, should show that they listen to members’ input and take action on it.
So how do you get started?
A successful communication strategy is crucial for the success of a golf club. It is necessary to create a plan that defines what needs to be communicated, how it should be done, how often it should happen, and which media should be used.
Many of our customers naturally use GLFR as their Club App and have an efficient platform to distribute news about the course and the club, as well as course status, to their members and guests.
If you need inspiration to get started with your own GLFR club app, we recommend following examples like Copenhagen Golf Club or Golf & Country Club Bruun in your own GLFR App.
So remember, a well-planned communication strategy is the key to strengthening connections with your members and guests, as well as achieving success in the club.
Ingenium Golf is the driving force behind GLFR, a Golf app for golfers and golf clubs.
We assist clubs in streamlining their communication with members and guests through their very own unique Club App. The app brings together everything a golfer needs in one place, creating a seamless and close connection between the club and its members.
In the GLFR blog, we share insights and recommendations on club management based on our own experience and ongoing dialogue with golf clubs across Europe.